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Movistar - Project Overview

OnMobile, a global leader in mobile entertainment solutions, approached INKLUSIVE to design a high-impact website concept for MovistarHub, a proposed digital platform for Movistar. The objective was to create a seamless, visually compelling, and functionally superior web experience that would resonate with Movistar’s brand identity while meeting OnMobile’s vision for the pitch.

The project involved designing all key pages, including Home, Landing, Services, Products, Account, Profile, Payment, and Analytics, ensuring a structured, engaging, and user-friendly interface. The concept had to showcase a responsive, cross-platform experience, emphasizing seamless adaptability across devices.

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Close Team Co-ordination

15+ Responsive Webpages

Multi-tool Design Execution

5-day Express Delivery

Last Min Changes

Key Challenges

Strictly Tight Deadlines

A rapid turnaround time requiring an agile design approach.

Cracking Design Language

Creating an innovative yet brand-consistent visual theme for the platform.

Seamless Cross-Platform UX

Ensuring fluid user experiences across web and mobile devices.

Approval Bottlenecks

Rapid iterations and feedback loops for smooth decision-making.

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Our Approach & Solutions

Rapid Execution & Iteration

With a tight deadline, the team adopted an agile workflow, working in parallel across multiple design tools to accelerate development.

Tailored Visual Identity

The design theme was carefully curated to blend Movistar’s brand aesthetics with OnMobile’s digital innovation approach, ensuring a cohesive visual identity.

Seamless Multi-Platform UX

Every page was crafted with a responsive-first approach, ensuring fluid navigation and intuitive interactions across desktop, tablet, and mobile devices.

Real-Time Collaboration

A tight feedback loop with OnMobile’s team enabled quick approvals, minimizing revisions and keeping the project on track.

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Outcome