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BRANDING
SHOWCASE

SUMMARY

Project Scope

Rapid, a not-for-profit driving cancer awareness, aimed for an inviting brand identity to appeal to a wide audience. INKLUSIVE led the project, covering brand identity, naming, and various communication materials

Approach

In-depth research, bold design trends, and inspiration informed our mission to craft a bold and minimalistic brand, echoing Rapid's cancer awareness commitment

Deliverables

We delivered a comprehensive design package, including a design language, three identity concepts, a flexible color palette, an icon set, brand architecture, a brand evolution strategy, and various brand touchpoints. Additionally, we produced an annual report, presentations, stationery, email signatures, web banners, and a membership brochure. Rapid now champions cancer awareness, ready to engage a diverse audience and drive its mission of enhancing lives and disseminating cancer prevention and care knowledge.

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Our Approach

5D Methodology

Discovery

Audience Analysis
& Objective Mapping

Delivery Analysis

Presentation
Planning

Data Management

Technical Analysis

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Discovery

Project Introduction & Requirement gathering

Client was planning to come up with a not for profit institution, more of a council which acts, educate and become a guiding spirit for cancer awareness within India and globally. They wanted to brand it so that it has a distinctive and very warm branding to it, it should appeal the doctors, Industry experts, Government bodies, senior people, Industry veterans, Researchers, Pharma companies, media. The over all project involved development of Identity, Brand Architecture, Tagline, Naming optimisation and finalisation, working on brand communication collaterals, starting from presentation, Brochure, Presentation template,Annual report template, Guidelines, Social media template, website.
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Discovery
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Dissection

Research & Benchmarking

We carried out a complete research, and learnet cancer as an industry, Pharma as an Industry, Bold and Minimalist design research study and inspiration research, we wanted to build a bold and minimalistic brand and basis the same we identified some routes and moved to the identity exploration phase.
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Develop

Identity Exploration

This phase was revolving around 3 design routes, we started with DNA Helical structure, 2nd was Cell Growth which represents a rapid growth and the 3rd was the Ribbon Inspired which is generally used for cancer.
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Develop

Proposed Identity Routes

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Route 1

DNA Helical Structure

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Route 2

Cell Growth

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Route 3

Ribbon Inspired

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Route 4

Ribbon and Helical Structure

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Route 5

Ribbon Inspired

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Develop
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Route 1

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Route 2

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Route 3

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Route 4

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Route 5

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Design

Final Logo

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Design

Design Language & Theme

We’ve pioneered a dynamic design language, breaking free from convention to embrace vibrant colors, diverse typography, and fluid elements. This approach empowers our designers with creative freedom, infusing our work with vividness and an electrifying sense of fluidity, breathing new life into our designs.
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Design

Icon Set

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Design

Brand Architecture

Under this Alliance the parent Company planned to have round table conference, meetup developing a knowledge hub and creating a talks platform, where people will share their insights and knowledge.
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Design

Brand Evolution

Brand Evolution for spreading the awareness for unique different types of cancer. That’s why we have thought multiple colour options. The ribbon plays a dynamic role and can be changed in different colours as per the need
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Design

Typography

Filson Pro.

Bold

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Regular

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Gilroy

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Design

Colour Palette

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Deliver
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Brand Touchpoints

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Deliver

Report

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Brand Evolution

We built a vibrant and dynamic presentation to explain the entire story and narrative, what it entails for different stakeholder, be it doctor, community, hospitals, students, patient. Everyone was an important stakeholder and the presentation was built keeping them in mind.
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Deliver

Stationary

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Deliver

Email Signature

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Deliver

Membership Brochure

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